Lancome USA received an FDA warning for advertising claims that made it sound like certain Lancome anti-aging creams could achieve results similar to that of a pharmaceutical drug. The language also implies the creams can achieve facelift-like results, although the FDA did not take issue with that aspect of the advertising claims.

Last month, the FDA issued a warning letter to the president of Lancome USA, urging the company to re-phrase its advertisements or else submit its products as a pharmaceutical drug for safety and effectiveness testing. The reason: Some of the phrasing on the Lancome website implied the creams could change the structure of the face or cause the body to function differently, which would classify the creams as a pharmaceutical, according to the FDA.

Similarly, creams cannot perform what facelift surgery can. A facelift surgically lifts sagging facial skin to reveal a more youthful facial appearance.

According to the FDA warning letter, some of the advertising claims on the website included:

  • “Immediate lifting, lasting repositioning.”
  • “Boosts the activity of genes.”
  • “Helps recreate a younger, lifted look in the delicate eye area.”

In today’s growing cosmetic industry, you can’t be too careful about false advertising claims. Many people want a younger, rejuvenated look, and many cosmetic products and procedures may be advertised as a quick fix. Be aware lotions, creams and non-surgical novelties are unlikely to ever achieve the effective, long-lasting results that a facelift can achieve.

To learn more about facelift in Dallas, Texas, please contact the Cosmetic Surgical Center to schedule a consultation with plastic surgeon Dr. Vasdev Rai.