We had looked a few months ago at research showing men focused on women’s breasts more than any other feature when asked to determine attractiveness. One problem with the research, we said, was that it didn’t compare front-posed and back-posed images. Now a new study has rectified that weakness. In a new study published in November, researchers compared the visual fixations of men looking at front and back-posed female figures. The new study confirms again that men focus primarily on the breasts of women in front-posed figures, with several glances down to the midriff region to evaluate the woman’s figure. The length and frequency of these midriff glances increased as the waist-hip-ratio increased. For back-posed figures, men focused more attention on the midriff, with some glances and even fixations on the buttocks. Whether the men were viewing front or back-posed figures, the men consistently rated the figures with a WHR of 0.7 as being the most attractive.

The predominance of a WHR of about 0.7 was also confirmed in a couple of other recent studies. One looked at men in California and New Zealand while a second looked at men’s preferences in Cameroon. The Us-New Zealand study showed that men in California preferred a WHR of about 0.6 while those in New Zealand preferred a ratio of about 0.7. In Cameroon, the study showed men preferred a ratio of 0.8.

The eye fixations and men’s strong preference for hourglass figures account for why breast augmentation and liposuction or tummy tuck to improve the definition of the waist are such popular procedures. Men and women have co-evolved standards of attractiveness and self-perceived attractiveness is related to these developed standards.

If you are unhappy with your figure, whether it is your breasts, your waist, or elsewhere, Dr. Vasdev Rai at the Cosmetic Surgical Center in Dallas, Texas may be able to help. To schedule your consultation, please call or email us today.