When Rodial’s “Boob Job” was released, a leading plastic surgeon in the UK said it was “highly unlikely” that the cream could deliver the results it promised. When her comments were quoted in a newspaper, the plastic surgeon was threatened with a libel action.

Now, though, the Advertising Standards Authority (ASA), the UK’s independent regulator of advertising, has backed the surgeon. The ASA evaluated claims made in the manufacturer’s advertising and found that there was no scientific basis for the claims made about the product.

The ASA evaluated the claim that the compound’s main ingredient increased fat storage in the breast. They stated that the statement “implied the modification of human physiology by way of pharmacological and/or metabolic pathways,” when the ingredient had not been evaluated or approved for marketing in the UK. Furthermore, the ASA looked at the testimonials used in the company’s advertising and found that there was no documentary evidence in support of those claims.

This ruling again confirms that you should always be suspicious of claims about miracle creams. Surgical breast augmentation, on the other hand, is a reliable method for increasing the size and improving the shape of your breasts.

To learn more about breast augmentation from a board-certified plastic surgeon, please contact the Cosmetic Surgical Center in Dallas, Texas to schedule a consultation with Dr. Vasdev Rai today.