“Appearance Medicine” Booming in Australia’s Gold Coast
On the south coast of Queensland is a beach called Surfer’s Paradise, bordered by big hotels Florida-style. Other beautiful surf beaches are nearby and a little north of this whole area, called the Gold Coast, the Barrier Reef begins.
The Gold Coast has become Australia’s “nip and tuck capital”, according to news reports. As this is a popular holiday area for tourists as well as Australians, one’s beach appearance is felt to be important and cosmetic surgery has flourished.
One woman in particular, one Pamela Noon, has done a lot to promote it. She produced advertisements and videos and set up an agency in Surfer’s Paradise where people come who want to have cosmetic surgery in that area. The current recession, which affects Australia and other countries as well as the U.S., has not reduced the demand.
Noon herself, now aged 63, has had 150 cosmetic surgery procedures since she was 38. At that time, she was doing a TV program and invited a cosmetic surgeon on. He said, “Why don’t you have your eyes done? You’d look better on camera.” She did, and since then has had:
- Liposuction on six body areas
- Two facelifts
- A brow lift
- 28 BOTOX® Cosmetic treatments
She has also had some less-well-known procedures such as a “lip-flip” for fuller lips, a neck lift, and a temporal lift. Like many women, her hair is colored and she has it cut and styled every three weeks. In answer to the question: “Why not grow old gracefully?”, she said:
“Most people want to look good, whether in their grooming or make-up or hair-do. Cosmetic surgery is just taking it a little bit further.”
Perhaps 150 cosmetic surgeries is taking it quite a bit further, but she is happy with her beach appearance and runs her agency with confidence.
If you would like to know more about the plastic surgery procedures we offer, please contact our Dallas, Texas office for a personal consultation with Dr. Rai.